We identified media apertures to help Millennials “get started” so that Lowe’s is always seen as being there from the beginning.We leveraged fantasy sports sponsorships with pre-draft kits and tips, helping players “get started” on building a championship team.Our Lowe’s NCAA bracket challenge on Facebook “kicked off” March Madness by offering fans a chance to pick the winners of the NCAA men’s basketball tournament. A customised, motivational soundtrack with Pandora got Millennials excited for weekend home improvement projects We developed a branded destination experience on the Xbox Live Marketplace which engaged, entertained and rewarded gamers at the “start” of each gaming session.Lowe’s sponsored “preview” online programming to lead viewers into upcoming seasons of their favourite primetime programs. Cinema, a new advertising environment for Lowe’s, was used for the “previews” placement along with theatrical messaging to deliver the “get started” strategy.

See below. All results are confidential.