Cannes Lions

HOME IMPROVEMENT SUPERSTORES

HEIMAT, Berlin / HORNBACH BAUMARKT / 2010

Film

Overview

Entries

Credits

Overview

Description

The DIY and Home improvement store chain Hornbach has redefined 'Do It Yourself' projects with its 'make it your project Hymn' concept. In a year dominated by financial crisis, the company declared everything that needed fixing across Europe into a DIY project. Tables, democracy, bankruptcy, mildew – the age of inactivity was declared over – no stone was to be left unturned. And all European Hornbach markets joined in – from Sweden to the Czech Republic.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Letter theft

HEIMAT, Berlin

Letter theft

2023, HORNBACH BAUMARKT

(opens in a new tab)