To overcome these challenges, a highly targeted and localised mailbox distribution strategy was formulated. To bring the strategy to life an intriguing mailbox drop was sent to Home Loans prospects promoting Home Finance Managers as experts in their local areas. Postcodes (zipcodes) with the highest propensity to take up a Home Loan were targeted and communication was personalised with the details of the local Home Finance Manager. Over 300 variations were distributed Australia-wide.

The results of this campaign were impressive. A return on investment of 2,057% was achieved from the 600,000 prospects contacted.