Cannes Lions

HOME MORTGAGES

LAVENDER*, Sydney / WESTPAC / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

To overcome these challenges, a highly targeted and localised mailbox distribution strategy was formulated. To bring the strategy to life an intriguing mailbox drop was sent to Home Loans prospects promoting Home Finance Managers as experts in their local areas. Postcodes (zipcodes) with the highest propensity to take up a Home Loan were targeted and communication was personalised with the details of the local Home Finance Manager. Over 300 variations were distributed Australia-wide.

Outcome

The results of this campaign were impressive. A return on investment of 2,057% was achieved from the 600,000 prospects contacted.

Similar Campaigns

12 items

The other side of the medal

OGILVY PARIS

The other side of the medal

2024, ALLIANZ

(opens in a new tab)