A designer was hired to make creations for models on a catwalk based on IKEA textiles: curtains, bed linen, a throw, a tablecloth and napkins. The display of creations was prepared for a photo shoot, primarily for a print campaign. The photo shoot was filmed with a DV camera and then edited and produced for use on the Internet.

Objective: To show quality, design and inspiration from IKEA.

Target group: Women, aged 25 to 49 years.