Cannes Lions

RETAIL STORE

LOWE & PARTNERS, Singapore / IKEA / 2003

Film
Film

Overview

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Overview

Description

A baby is taking his first steps. He's unstable on his feet and falls a couple of times. A wider shot reveals why he's been falling - it's because of all the mess on the floor.

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12 items

Shortlisted Cannes Lions
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2021, IKEA

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