Cannes Lions

Pick-up and Order Point Hyperlapse

LEO BURNETT TORONTO, Toronto / IKEA / 2016

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Overview

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Credits

Overview

Description

Our idea was to create Hyperlapse banners showing people just how close they were to the Pick-up and Order Point. Users simply entered their postal code and our banners generated Hyperlapse videos of their drive to the new Pick-up and Order Point.

Execution

Every user got their own personalized banner when they entered their postal code. Using Hyperlapse technology, we stitched together Google Streetview images and created videos showing people’s journey from their neighbourhood to their local Pick-up and Order Point. Users saw familiar sights like local schoolyards, parks, malls, and more, reinforcing how close the Pick-up and Order Points were. And at the end of each banner, we told users how short their drive was. Trips were usually within 30 minutes.

Outcome

See Confidential Information for results.

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