Homeless people are part of the daily street picture. That's why we didn't only talk about the "street", we also used the "street" as a medium. Besides a billboard campaign a supporting guerilla idea was developped, that invited pedestrians to literally get a homeless person from the street. On highly frequented locations like subway-stations we sticked the image of a typical derelict on the wall. Next to the photo a headline was sprayed on the wall: Get a homeless person from the street. The photo of the derelict was made on exactly the same location so it seemed that he was really standing there. The entire sujet was put together of little pieces just like a puzzle. Every piece could be removed and on the backside a payment form was printed that could be used to directly spend money to Neunerhaus.

The billboard immediately attracted curious pedestrians and encouraged them to spend money. But it was not only the billboard itself but also the press coverage that raised private funding to Neunerhaus by more than 40 %. The billboard got remarkable attention in the various newspapers. Considering a tiny media budget a few billboards generated a massive impact and successfully pushed donations.