Cannes Lions
EURO RSCG VIENNA, Vienna / NEUNERHAUS / 2010
Overview
Entries
Credits
Outcome
The idea immediately attracted curious pedestrians and encouraged them to donate money. It was not only the billboard itself but also the press coverage that raised private funding to Neunerhaus by more than 40 %. The billboard got remarkable attention in various newspapers. Considering a tiny media budget a few billboards generated a massive impact and successfully pushed donations.
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