We set up a production team to wander around and ask the people of Bangkok (the general public) to present sales on certain HomePro products. After a series of commercials, more people began talking about the sale, and how they were involved. A buzz soon followed.

People who were involved in the commercial were excited to see themselves on TV. Others were intrigued on how normal people were involved in the commercials. More importantly, approximately ten million people rushed into local HomePro stores to grab these discounts. Client gained 600 million baths in profit. More than 400% in expected sales.