Cannes Lions

HONDA

DENTSU, Tokyo / HONDA / 2012

Overview

Entries

Credits

Overview

Description

No particular facts to be noted regarding this campaign.

Execution

We uploaded a teaser on YouTube and Honda’s Facebook page 5 days before the campaign. We also revealed it as news to various media and gained attention. Furthermore, we did a surprise exhibition of the machine as if it’s a car, at a motor show where over 200,000 people and media gather.

Outcome

The smiles of children who experienced the machine spread through social media, news websites and TV to over 120 countries, and over 100m households. Furthermore, as a secondary result, we were able to communicate the brand message of ‘fun with cars’ through the movies.

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