Cannes Lions
McCANN ERICKSON, Tel Aviv / HONDA / 2010
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Have you ever listened to the radio while driving in your car, when suddenly the channel changed because you went out of the reception area?
Now try to imagine how quickly the channels will change when you are driving in a really fast car. That’s exactly what we did to demonstrate how fast Honda Accord is.
To simulate the drive, we prepared several different radio broadcasts that used the actual jingles of Israel's most popular radio stations. Each broadcast started with the jingle of the particular station you were listening to, and quickly changed to other channels from across the country. And a bit further...
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