Cannes Lions

HOT BOTS

MJZ, Los Angeles / KIA MOTORS / 2013

Case Film
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The all-new 2014 Kia Forte is designed for those who love technology. After all, it’s equipped with an array of high-tech features which we see highlighted by some equally high-tech robot car girls. We call them “hotbots.”

The Super Bowl commercial, which also marks Kia’s official launch of the Forte, appropriately starts during a press event where our hotbots unveil the all-new 2014 Kia Forte before a room full of reporters and auto enthusiasts. As they show the car to the crowd, we see one unsuspecting journalist go in for a closer look – only he goes in a little too close for our hotbots’ comfort.

We see our hero hotbot spring into action and demonstrate just how serious we are about technology. She proceeds to deliver an “atomic wedgie,” ultimately sending the reporter flying into the hors d'oeuvres table! Let’s just say, he learns an important lesson: Always respect the tech.

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