Cannes Lions

HOTELS

OGILVYONE WORLDWIDE SPAIN, Madrid / NH HOTELS / 2005

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

Does anything offer a more certain guarantee than a brand like NH? Perhaps the knowledge that before our clients choose to put us to the test, we have already done so ourselves. That was the idea we wanted to get across, the reassurance that every one of the services at an NH Hotel has been thoroughly and professionally tested, so that when the client arrives, they find everything perfect. And to reflect on this sense of attention to detail, who better than the true testing professional: a Crash-Test Dummy. We used the ultimate icon of the world of automobile testing to check out all the services.

Outcome

100% spontaneous recognition of the message, with a major impact on the target. 30% of agencies spontaneously called the sales department to congratulate NH on the campaign, highlighting its novelty within the sector (they could not recall ever having seen a campaign of this type), its originality, and the commitment it showed towards them.

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