Cannes Lions

HOW DO YOU DRIVE YOUR COFFEE?

JWT, Amsterdam / MINI / 2013

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Case Film

Overview

Entries

Credits

Overview

Execution

Coffee is the fuel every Dutch office runs on. So we linked people’s driving skills to their coffee taste. By installing a special chip in the car we were able to analyse each driver’s style. Things like speed, exhilaration, handling and efficiency. After the ride the data was extracted and sent to the MINI Coffee Bar. To produce the perfect blend to match your driving.

Outcome

The MINI Coffee bar was fully booked within two weeks. We visited 50 companies and 748 people took a test drive. Afterwards, they could check their coffee profile online. Which uncovered some interesting facts: Financials are the most fuel efficient, IT companies drive like true Schumachers followed closely by the Media companies. Consultants drive like Strong Ristrettos and Retailers love to exhilarate whenever they can. Over 3,000 cups of coffee were served, 6106 km were driven and all this resulted in 780 leads.

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