Cannes Lions

How Far

180LA, Los Angeles / EXPEDIA / 2017

Film

Overview

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Overview

Description

This film takes the viewer on a journey across the Australian continent to inspire a sense of adventure in American travelers. From the deepest depths of Ningaloo Reef to the red dirt of the Outback and down to the granite cliffs of Tasmania, the voice of Australia calls to them and asks, “How far will you go for the things you love?” The poetry was written to pay respect to the Australian land, lifestyle and indigenous culture and to evoke a tone of mystery and spirituality that goes beyond just taking a vacation.

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