Expedia's "Made to Travel" brand platform is a reminder of our innate human desire to explore the world around us. While the platform is inclusive of all cultures, we found that our Latino audiences didn't feel fully connected to travel brands at large, and see traveling as only a transactional service. Because, historically, it hasn’t been “for them”. The whole of the Latino community is often treated interchangeably in society, but in reality, this audience is as rich, and nuanced as all the various countries and communities that they make up. To ensure that Latino travelers felt truly seen, we created a campaign that highlighted subtle cultural nuances that authentically spoke to the differences across our Latino communities.

‘Casa’ is rooted in reality: authentic portrayals of the Mexican American travel experience. So, our grade needed to feel this way too. We wanted to clearly pay off the three colors of El Tri, without being too on-the-nose. Therefore, in grade, we enhanced our natural shots: never over-indexing to make our scenes feel overly washed or saturated. For this reason, we treated each scene individually: carefully considering the distinct hues of red, green, and white as they applied to each set-up, and overall finding a visual through-line that didn’t feel too far off from our raw footage.

Casa was very successful in resonating and connecting with U.S. travelers of Mexican descent, with the film performing 20-40% above the benchmark in likability, relevance, credibility, booking intent, and brand interest. Coupled with The Mexican National Fútbol Team partnership, it created higher recall and favorability among fans. Expedia also saw 4x more “saves” and “shares” on social than compared to benchmarks. The campaign's efforts to inspire everyone to travel resulted in a 3.5% increase in incremental visits from top Hispanic DMAs on Expedia.com, primarily driven by the work featured in the Latin Grammys and World Cup.