Cannes Lions
PUBLICIS INDIA, Gurgaon / HEWLET-PACKARD / 2008
Overview
Entries
Credits
Execution
We created an ad that used the medium. It was a double-spread ad in magazines - the left side of the double spread was the notebook’s screen, and the right side was the keyboard.
Outcome
The ad successfully highlighted the dominant feature of this notebook – its thinness. HP outlets reported an increase in enquiries for this product. The number of hits on the HP site about this product went up by 16%.
Similar Campaigns
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