Cannes Lions

HP PEN DRIVES

PUBLICIS COMMUNICATIONS, Gurgaon / HEWLET-PACKARD / 2012

Presentation Image

Overview

Entries

Credits

Overview

Execution

The brief was to demonstrate the large storage capacity of HP pen drives.A poster was specially designed to fit the glass doors commonly found on video, music and book stores in in popular markets across Delhi.People passing by and visiting these stores saw a fully blanked out window, with a small hole in the shape of a pen drive along with an invitation to peek through it.When they did, they saw the entire store fitting inside the tiny flash drive, literally demonstrating the large capacity of HP pen drives.

Similar Campaigns

12 items

Augmented Archaeology

HUAWEI, Shenzhen

Augmented Archaeology

2021, HUAWEI

(opens in a new tab)