We teamed with Google Goggles and local artists to develop a truly unique experience. All ads were all scanable and placed throughout Los Angeles, San Francisco, Chicago, New York and Seattle. We worked with local artists to create original murals that were downloadable as wallpapers to your phone. Scannable stickers were placed in coffee shops, bars, anywhere we knew they would hang out. Print ads containing scannable, original content like video clips and mp3s of up-and-coming bands and an underground guide of your city were developed in partnership with SPIN, Entertainment Weekly, IFC and Funny or Die . Even the TV was scanable by Google Goggles.

The result was that HTC Sensation was turned into an icon for innovation and cutting-edged culture. The number of unique users who scanned our ads blew past expectations with over 14,000 unique users and 23,024 pieces of content scanned. And the press was quick to give the campaign credit for being a "first of its kind".