Lay's proved their extreme irresistiblity to show they are the most

delicious chips in Taiwan, and that gained amazing frequency and loyalty

of use.

How did Lay's prove they are the most desirable chips in

Taiwan? The method is to challenge Taiwanese's nature

of shyness. To let people desire Lay's so much that they

don't mind to lose face. Lay's presented 'The Human

Claw Machine!'. Many people are mad about claw

machines in Taiwan. Therefore, Lay's invited a champion

to start discussion on social network that caused people

to share crazy idea to claw more Lay's from the machine.

Over 5,000 Lay's were clawed away in Taiwan, but

206,000 shares and 398,000 likes were made all over

the world. Sales grew up to 30%. Last but not least, over

8,164,000 views on the internet broke the record of

non-media-buying campaign in Taiwan.

Over 5,000 Lay's were clawed away in Taiwan, but 206,000 shares and

398,000 likes were made all over the world. Sales grew up to 30%. Last

but not least, over 8,164,000 views on the internet broke the record of

non-media-buying campaign in Taiwan.