Cannes Lions
UNHCR, Geneva / UNHCR / 2009
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In December 2008, UNHCR launched the Gimme Shelter campaign, a one year flagship campaign seeking to raise awareness and funds for critical UNHCR operations. The campaign was launched internationally with a series of films directed by actor-director Ben Affleck that feature Sir Mick Jagger of the Rolling Stones’ classic song, ‘Gimme Shelter’, the rights for which he generously donated to UNHCR for one year. The films document powerful representations of critical UNHCR operations during the devastating humanitarian crisis in the Democratic Republic of Congo (DRC), as a vital instrument in UNHCR’s hope of broadening the spectrum of awareness for refugee-related issues.
Similar Campaigns
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