Find Your 7 was a mobile-first, social experience featuring the new 7-passenger Hyundai Santa Fe. It helped people assemble their ultimate dream team using Facebook friends for a chance to win 7 tickets to next year’s Super Bowl.

Our custom algorithm intelligently matched 7 of their friends to 7 personality types (The Brains, The Motivator, The Loose Cannon, etc.) by analyzing social graph data from Facebook. Once users picked (and named) their team, they were rewarded with a personalized movie starring all 7 friends, dynamically rendered on the fly.

A. The media team interpreted the creative idea, by applying original animations and a mural to both digital and vinyl billboards in the heart of Times Square.

B. For this media placement, 6 billboards (4 digital jumbotrons and 2 vinyl), that covered three sides of a giant media pillar, were used to display original art that delivered messages about the Santa Fe to the concentrated Gen X audience of Times Square.

Coinciding with the LA Auto Show, our refrigerator generated a Monthly DEC (Daily Effective Circulation) of 200 and 6,000,000 monthly impressions.