CREATE A HOME FOR THE FUTURE OF VOLVO CARS.The development of concept cars gives Volvo the opportunity to flex its creative muscles, and to take a stab at bringing to life its vision of the future of the automotive industry. What it needed was a way to extend this vision beyond the auto show circuit. Enter Concept Lab Volvo. A place where car enthusiasts can go to learn about the next generation of Volvo cars. Where designers can test the waters with a new idea, and get instant feedback from Volvo fans and consumers. Where Volvo can begin to learn what it should take off of the drawing board, and put onto the streets.