Cannes Lions

I am

DDB PARIS, Paris / UBISOFT / 2018

Film
Film

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Overview

Description

"Assassin's Creed" is one of the biggest game franchises in the world.

The latest instalment in the series, "Origins" tells the prequel to the creation of the Assassin's order.

We set out to show the birth of the Creed of the Assassins and their philosophy.

The film opens in Ancient Egypt.

In a small oppressed village, a rumor spreads, from street girls to palace servants. A voiceover narrates in first person, leading us to believe it's the Assassin who speaks.

We witness the oppressed waiting for the right moment to come and then strike down their oppressors, regaining their liberty.

All of this happens under the watchful gaze of Bayek, the first Assassin.

The voiceover concludes and we realize throughout the film he was not talking about himself, but about his ideas.

Because a man can die, but his ideas won't.

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