The idea was to catch the travellers' attention before they even landed at the airport and to emphasise how close the hotel was to the airport. They could see the hotel from the plane window, so why not exploit this? A sticker reading 'Use the view to chose the hotel you're going to stay in' was put on the right-hand windows of planes from an airline company with the same profile as the hotel: efficient and economical.

This was just one of the actions developed for the launch of the Ibis Congonhas. The others were a mailing piece in the form of an airplane window and board magazine advertisements using the same image.The hotel reached an 85% occupancy rate in the soft opening period (first three months of operation), which is considered very successful in the hotel industry.