Eurobest
DDB BRUSSELS, Brussels / IKEA / 2018
Overview
Entries
Credits
Execution
This TVC showcases the living room as the centre of fun in any house. Referencing the childhood act of sliding along the floor in one’s socks, we see a middle-aged couple - real-life former figure skaters - roll up their rug, push their furniture aside and slide through the apartment whilst recreating the passion that animated their younger years. To the sounds of “French king of romantic songs” Charles Aznavour, they perform a beautifully choreographed routine through their colourful living room, reminding the audience you can make room for passion at any time and “bring your living room to life”.
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