Cannes Lions
1861UNITED, Milan / IKEA / 2010
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We are in a small open space flat. A young man welcomes his best friend and they spend a pleasant afternoon watching football on TV, listening to music, playing mime, building a miniature ship. Finally they fall asleep in front of a documentary. After a while the friend jolts awake. He says he will be back tomorrow and leaves. Only now we discover that the burlier friend is actually a prison guard and the open space flat is a wonderfully decorated prison cell. We only see it because it has a prison door with bars and a lock. "It’s easy to change with Ikea!"
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