Cannes Lions
DDB GERMANY BERLIN, Berlin / IKEA / 2008
Overview
Entries
Credits
Execution
We covered electricity boxes with printed IKEA commodes and storage racks.
Surprised pedestrians found our message on a typical IKEA tag: With furniture from IKEA your everyday life gets more beautiful. That means on the one hand, your everyday life in the streets of your hometown, on the other hand your everyday life at home.
Outcome
The click rate on www.ikea.at increased by 13% in the week after distribution.
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