Cannes Lions

IKEA

DDB GERMANY BERLIN, Berlin / IKEA / 2008

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Overview

Entries

Credits

Overview

Execution

We covered electricity boxes with printed IKEA commodes and storage racks.

Surprised pedestrians found our message on a typical IKEA tag: With furniture from IKEA your everyday life gets more beautiful. That means on the one hand, your everyday life in the streets of your hometown, on the other hand your everyday life at home.

Outcome

The click rate on www.ikea.at increased by 13% in the week after distribution.

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