Cannes Lions

IKEA Coming Home

BACON, Copenhagen / IKEA / 2018

Film

Overview

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Overview

Description

This TVC is about a woman longing for a child. She has decided to go through the winding process of adopting a child and we meet her as she's on her way to the Vietnamese orphanage. There she meets with the 4 year old boy for the first time. It's an emotional moment for her. Then we meet the two again as they arrive at the woman's row house in Sweden. We see that she has created a secure and homely home for the boy with the help of IKEA furniture. We leave them as the child explores his new home

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