Cannes Lions

ILLUSION STADIUM 2020

DENTSU, Tokyo / ALL NIPPON AIRWAYS / 2013

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Overview

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Credits

Overview

Execution

We built the virtual 2020 Olympic stadium in Tokyo airport.

Swimming, Volleyball, Weight lifting, Table Tennis, and Wrestling: We created 5 fake arenas using 3D art and built a full-scale figure of a famous London Olympic medalist as the stadium mascot.

To earn media exposure and drive people to visit the stadium, we invited actual Olympic / Paralympic athletes and let them play these games at the opening ceremony.

Outcome

15 national TV programmes and 30 Web news reported about the stadium.

ANA's Facebook page received 4,500 counts of 'like it!'

350,000 people rushed for the stadium in one month.

Now, over 70% people are supporting Tokyo 2020 Olympics /Paralympics.

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