Cannes Lions
DENTSU LATIN AMERICA PROPAGANDA, Sao Paulo / TOYOTA / 2017
Overview
Entries
Credits
Description
A huge monster, half tiger and half Godzilla, chases the new Toyota Corolla down the streets of a big city. The Corolla drives along the way with precision. But the monster is not as stable and it skids, destroying the city along the way. The monster spits fire and dangerously approaches the car, but then gets stuck in a narrow passage. The Toyota Corolla escapes. Inside the car, we see a father and son. We realize that the boy was playing a videogame, and that the car and the monster are in his imagination.
Execution
The production mixes live action effects with 3D and post production work. The biggest challenge was to create the perfect interaction among all these elements as it chases the car. The creature was created from scratch and it’s a hybrid of a Godzilla and a tiger.
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