Cannes Lions

IMMORTAL DEEDS

PIXELPARK, Hamburg / ONE EARTH - ONE OCEAN E.V. / 2014

Case Film
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Case Film

Overview

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Credits

Overview

Description

To make the world aware of the effects of plastic pollution, we decided to play a huge prank on some unsuspecting litterbugs who were enjoying a regular beach day. What happened next needs to be seen to be believed.

Execution

By carelessly throwing away plastic garbage people literally make themselves immortal – because their plastic pollution stays forever. Based on this insight we created an event where we surprised unsuspecting litterbugs by celebrating their new-found immortality in full public view. The surprising parade included a 100+ man marching band, an 8 meter tall statue, massive balloons, and even a vendor selling T-shirts.

A documentation video was seeded to boost the awareness for One Earth – One Ocean primarily targeting related NGOs, the surfer and sailing scene and green influencers on Facebook and Twitter.

Outcome

First things first: Within 14 days we had reached our target of funding the next OEOO project, a plastic pollution collector ship.

Over 1 million YouTube clicks. Thousands of YouTube likes. Hundreds of thousands of shares, likes, clicks and impressions on social media channels.

Within 2 days of launch, the One Earth One Ocean facebook page went from 350 people to 15,156 fans, aswell as from 3 people talking about it, to 28,196 people talking about it.

Multiple blog and magazine features (9Gag TV, Reddit, Hootsuite, upworthy, gawker, etc.) both global and local (Germany, Finland, Australia, England,). Shout-outs and shares from some of the world top surfers, including world number 1, Jordy Smith.

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