Cannes Lions
DENTSU MCGARRYBOWEN, Taipei City / SINYI REALTY / 2022
Overview
Entries
Credits
Execution
In 2020, "In Love We Trust " became the most popular film in Taiwan. The sequel invites the popular protagonists and Gold Award directors from the original episode to once again leads the audience to experience a new trust crisis. It depicts the new stage after every couple enters marriage - having children.
Through the daily life of pregnancy preparation, reflecting the real marriage life, from the expectation to quarreling, and finally trust due to mutual understanding.
It moved 13 million people and attracted lots of media reports, making Sinyi Realty a new topic of trust between newlyweds again.
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