The cinematography explores the brand’s journey through cinematic history using rhythm, pace and panache. A major challenge was to authentically represent the multitude of looks required without an excess of period camera equipment. The idea was to use lighting, camera choreography, composition and color science in combination with the custom modification of a single set of modern lenses to achieve the various period looks.

The result was characteristics that expressed images reminiscent of the period. By varying the performance of the lenses across different apertures and by using multiples of key focal lengths with specific renderings several looks were created from one set of glass.