Cannes Lions

Inside Body

O POSITIVE, Santa Monica / ABINBEV / 2020

Film
Film

Overview

Entries

Credits

Overview

Execution

It’s hard enough to film a celebrity even when things go well, but considerably harder to film a celebrity when you’re all set up and waiting for him on location in a bar near his home in Utah and you find out he’s in Japan. But the unexpected is to be expected when directing a star recording artist such as Post Malone. Fortunately, the production team was able to pull off the shoot the following week, and the director captured another fun and understated performance from Post, as a follow-up to Bud Light Seltzer spot he directed the month before, utilizing the same huge control room that makes up the inside of Post's very active mind. In this spot, however, certain portions of Post's mind were shot in locations around LA, art directed and lit to have a cohesive look with the control room that was built on a stage.

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