Cannes Lions

Inside The Fridge

R/GA, New York / SAMSUNG / 2016

Film

Overview

Entries

Credits

Overview

Description

With the new Samsung Family Hub’s revolutionary built-in cameras, you can literally see your fridge in an entirely new way—via the mobile app and on-door screen.  This launch film starring Kristen Bell and Dax Shepard takes that notion to the next level. The live action and animated short “Inside the Fridge” is a journey of technological and emotional connection in an unexpected place.

Our hero, Chocolate Syrup, is dropped off in an entirely new “city”—and quickly notices everyone has a place to belong. After trying to fit in, his quest for acceptance spirals out of control. Luckily, Kristen and Dax notice they’ve forgotten a pretty important regular in the fridge group—and Chocolate Syrup finally finds his perfect match.

The decision to blend live action with CG animation shows that the lines between innovation and reality are always growing increasingly blurred.

Execution

The animators used CG as their technique; however, creatively we wanted to be very illusive about what medium it was. There are hints of claymation and stop motion influence throughout the film. The hand-crafted quality added in texture and lighting helped to blur the lines of the form.

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