Cannes Lions
THE MARKETING STORE, Chicago / MCDONALD'S / 2004
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McDonald's Monopoly Best Chance Game: To fuel the passion of young adult males who had grown uninterested in the McDonald's Monopoly game, we brokered a partnership with retail giant Best Buy and amassed a prize pool of the latest consumer electronics. The Website extended the game's 'You Can't Lose!' positioning and irreverent attitude, and enabled visitors to select a game token to activate the various properties' prizes on the game board.
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