Good films cut ice with everyone irrespective of class, creed, strata and geography. This movie-hall commercial has been created with the idea of promoting Jagran Film Festival showcasing 400 highly acclaimed films across 16 cities, making good films available to every common man. What sets Jagran Film Festival apart from other film festivals is the filter they apply of essentially showcasing ‘good’ films, creating a whole generation of film connoisseurs.