We created a rich media banner in which an actual brake system of a Ford Focus was exhibited. We asked users to prove that a text message could interfere even with the best technology.

After the user wrote the message and hits the send button, he discovered that an actual cell phone was lodged between the disc and the brake system, totally disrupting its mechanism.

The banner had an engagement rate of 1.5%. This result was a notably higher than the goal established with client (1.0%) and also surpassed the average campaign results that were around 0.5%