Cannes Lions

Interval House

DONERNORTH, Toronto / INTERVAL HOUSE / 2023

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Overview

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Overview

Background

Women in abusive relationships are kept under a close watch, making it difficult for them to have the contact information of an women’s shelter in their possession. We launched a series of campaigns carefully designed to reach them with this information in a safe way.

However, as much of the globe entered lockdown, we had to adapt our approach to address the fact that there were even fewer opportunities for these women to be without their abuser.

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