We recorded an the voice of an upset “genital” and placed speakers inside crowded restrooms around town. When our target went inside to use the toilette a sensor started our recorded voice.

The voice said:Hello there. This is your genital talking. I wanted to take this opportunity to talk to you about intimate shaving. You know, it has happened a lot on the product front lately. Check out RFSUs customised products for intimate shaving. Ok, thanks. Now you go out and have fun again.The loud speakers was installed in several toilettes in five well visited restaurants in Stockholm during a 4 week period.

The solution was a part of a campaign that increased sales by 60% during the campaign period. Given the nature of the solution every woman who entered the toilet received our message.