The Invisible Museum was created to make Qualcomm’s invisible inventions and innovations not only visible, but unmissable. Further, the team strived to make the museum as innovative and inspiring as the brand and their philosophy, striving to create an experience that was as visually appealing as it was informative and unique from a traditional trade show display.

How does the invisible become engaging? The team found its creative solution by introduction of augmented reality, turning otherwise empty environments into engaging, graphical narratives. Six different experiences were created using a combination of Unity and Vuforia, formerly a Qualcomm product, with every exhibit piece a part of its own 3D digital world. On each of the museum-like plinths, a marker was used to activate augmented reality on a collection of overclocked, Sony Xperia Z4 tablets, customized specifically for the museum. The museum was designed to be viewed completely 360° and from any angle. The colorful, animated and audibly enhanced worlds, created a stark contrast to the minimal, clean white physical environment.

The Invisible Museum has earned remarkable reviews at every one of its global installations. For instance, at SXSW, 86% of visitors surveyed said Invisible Museum went beyond expectations. Most importantly, the two-thirds of the influential crowd left with a concrete understanding of Qualcomm’s role as an essential innovation accelerator. Combined, paid and organic media have given the museum more than 16 million impressions, serving to raise awareness and appreciation for the brand’s innovations, ultimately delivering on the original goals. The museum continues to travel the world, further informing people of Qualcomm’s contributions.