Cannes Lions
TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2013
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Every so often, Apple creates a new technology that changes everything. Our goal was to introduce the world to its newest innovation: Siri.
Simply talk, and Siri helps in amazing ways. To demonstrate this, we created a campaign of conversations featuring Siri and other people with unique voices from John Malkovich to Martin Scorsese.
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