Cannes Lions
JWT HONG KONG, Hong Kong / CITY CHAIN COMPANY / 2011
Overview
Entries
Credits
Description
As an extension of our ‘Time is Love’ campaign, Solvil et Titus wanted to create a mobile tool that would encourage people to spend more time nurturing their relationships.
Execution
ForgetMeNot! is an iPhone utility app targeted at young men and women that tracks, quantifies and rewards the time we spend with our loved ones. You and your partner simply download the app and sync your phones, and ForgetMeNot! automatically starts detecting and triggering a timer that calculates how much time you spend together or apart. The app automatically:1.Tracks Time Spent Together. 2.Tracks Time Spent Apart.3.Notifies You if You Have Been Neglecting Someone.4.Tracks Your Accumulated Time Together (all the times you have spent together).5.Unlocks Rewards when you Achieve Love Milestones.
Outcome
The app was released into app stores in late April 2011.
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