Asian watch brand Solvil et Titus shot to fame in the 90s with romanticism. But after 20 years, their brand platform "Time is Love" is slowly losing relevance with the digitally savvy generation in Asia. We needed a piece of content to work across Asia, for both traditional media, and online. A piece of content that echoes with love with elements taken from the brand's previous campaigns.

To turn a brand jingle into a piece of branded content relevant to Solvil et Titus' audience in Asia again - we travelled 4,400 miles across Asia, interviewed 180 Asian couples and invited them to tell us their real love stories through the lens of time. We then turned the love declarations we crowd sourced into lyrics to fill every line of 'Jupiter', the jingle the brand has used for years, creating a song, by 180 interviews.