Cannes Lions

NIKE FOOTBALL

WIEDEN+KENNEDY, Portland / NIKE / 2014

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Calvin Johnson is a superhuman wide receiver. His dedication to the game is trumped only by his relentless focus on getting faster. With every yard gained and every shattered record comes more fame, more distractions, and more demands. The spotlight is unavoidable.

Nike Football’s “Calvin & Johnson” campaign brings Calvin Johnson’s personality to life by creating an alter ego that shoulders the demands allowing Calvin to stay focused. The films feature Calvin Johnson as “Calvin”, juxtaposed alongside his alter ego, “Johnson” played by music and entertainment icon Sean “Diddy” Combs.

Similar Campaigns

12 items

WINNER STAYS

WORK, London

WINNER STAYS

2015, NIKE

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