Cannes Lions
BBDO NEW YORK, New York / AD COUNCIL / 2009
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The mental health consequences of combat threaten to overwhelm a new generation of veterans. Because they make up less than one percent of the population, the obstacles to seeking help are magnified by a great sense of isolation, embarrassment, unawareness of available help, or even that they need help. This particular execution, titled “Alone,” focuses on the sense of isolation that so many veterans feel when they come home. The ad encourages veterans to visit an exclusive online community (CommunityOfVeterans.org) where veterans can find support and strength in one another.
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