To celebrate the 50th Birthday of its ironing products, Philips asked us to create an operation that would draw attention to their products and invite people to engage with the brand.We created the first ever French ironing championship.

This campaign consisted of a tour across France to select the finalists, 3 viral films used as teasers to the website of the operations as well as ambient and street marketing in six main French cities.The event came to a conclusion with the final in Paris, hosted by a famous sport journalist ( Nelson Montfort) and the most famous French ice skater (Philipe Candeloro).