Cannes Lions

It All Begins With a Song

VML, Kansas City / NASHVILLE CONVENTION AND VISITORS CORPORATION / 2018

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Overview

Description

Prove that Nashville is America’s only music city by telling the story no other city could tell. IT ALL BEGINS WITH A SONG brings one of music’s most important, and most unknown forces into the spotlight: The songwriter. This full-length documentary goes behind the performers, to the people who create the songs you know and love and the city they call home. Featuring both up and comers and the greats who have turned Nashville into the songwriting center of the world. The film casts a vast light (nearly 50 songwriters were interviewed) on the Nashville songwriting scene, spanning genres and generations, and shows that in a world of homogenizing metropolises, it's these unsung talents that truly make Nashville special.

Execution

The 49 songwriters in this film were painstakingly chosen over the course of 9 months. They had to represent a wide generational and racial range to appeal to all audiences. And because authenticity is the core value of the Nashville brand, we needed a cast that truly mirrored the songwriting community in Nashville. This required the perfect mix of stars as well as up-and-comers. And the songs were casted just as much as the songwriters. We needed a wide range of music genres to combat the perception that Nashville only creates country music. Shooting and editing then took place over the next two years. The film debuted as a special screening at the Country 2 Country music festival, and has subsequently been featured in multiple film festivals.

Outcome

The film debuted to hundreds of music fans at The O2 Arena in London as a special screening during the Country 2 Country music festival on March 10, 2018. It’s just begun a major film festival run, and has already received several official selections so far this year. Press from around the world have given the film rave reviews, calling it “raw and honest”, and saying it “hooks potential travelers imaginations.” We’re now in talks with major networks such as HBO, Netflix and Hulu to distribute the film as pure entertainment content.

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