Cannes Lions
Y&R VIETNAM, Ho Chi Minh City / BURGER KING / 2014
Overview
Entries
Credits
Execution
Couples often share their food, and drinks. So on Valentine’s Day, we turned an act that they normally do anyway into something a little more ‘loving’. We hoped that this little lesson on love also made them love BK a little more.
Outcome
The It Takes Two straw drew traffic to the restaurants uplifting sales to 65% above average daily sales figures.
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