Cannes Lions

IT TAKES TWO

Y&R VIETNAM, Ho Chi Minh City / BURGER KING / 2014

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Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Couples often share their food, and drinks. So on Valentine’s Day, we turned an act that they normally do anyway into something a little more ‘loving’. We hoped that this little lesson on love also made them love BK a little more.

Outcome

The It Takes Two straw drew traffic to the restaurants uplifting sales to 65% above average daily sales figures.

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